Brief 4.

This was one of the live briefs last year that I fancied doing at the time but didn't get chance to.

Brief title
Fedrigoni's Showroom.

The Brief
Encourage more designers to visit and use the Fedrigoni London Showroom.

Considerations
Stock.
How can/will you direct the attention to the stock?

Target audience
The design and creative community, all those that use or want to use specialty papers.

Tone of voice
Sophisticated, simple

Background
In september 2008 Fedrigoni UK opened the doors to its london showroom, a place to showcase its fine and specialty papers. The purpose was to have a space that would bring the paper company closer to the design community and offer a same-day sample service.

Each month Fedrigoni UK holds various events in the showroom aimed at designers, from talks and exhibitions to games nights and awards. The showroom is also open for designers to use as a meeting space with their clients, exhibition space, sample library or private event space.

Mandatory requirements
Logo only to be used in black, white or blue.

Deliverables
A2 boards